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Air Transportation: A Management Perspective - 8th Edition

Introduction

Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities that the industry may face, encouraging the reader to really think about the decisions a manager implements.

air transportation a management perspective 8th edition pdf free download

Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter.

Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

If you are a student or a professional in the aviation industry, this book is a must-read for you. It will provide you with valuable insights and knowledge on how to manage air transportation effectively and efficiently.

Main topics covered in the book

The book consists of four parts, each covering a different aspect of air transportation management. Here is a brief overview of each part:

Part I: An Introduction to Air Transportation

This part provides an overview of the airline industry trends, challenges and strategies. It also gives a historical perspective of air transportation, explaining how it evolved from the first hot air balloons to the modern jet aircraft. It also introduces the air transportation regulators and associations that govern and influence the industry. It also covers the general aviation industry, which includes the non-commercial and non-military aviation activities.

Part II: Structure and Economics of the Airlines

This part examines the structure and economics of the airlines, explaining how they operate, compete, and generate revenue. It covers topics such as airline business models, network planning, pricing, distribution, fleet management, cost control, and financial performance. It also discusses the impact of external factors such as competition, regulation, environment, and security on the airline industry.

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Part III: Managerial Aspects of Airlines

This part focuses on the managerial aspects of airlines, highlighting the skills and knowledge required to manage an airline successfully. It covers topics such as organizational design, leadership, culture, ethics, human resources, labor relations, safety, quality, service, marketing, and innovation. It also explores the challenges and opportunities that airlines face in the global market.

Part IV: The International Aviation Scene

This part provides a global perspective on the air transportation industry, comparing and contrasting the different regions and markets around the world. It covers topics such as international air law, bilateral and multilateral agreements, regional integration, alliances and mergers, low-cost carriers, emerging markets, and future trends.

How to download the PDF version of the book for free

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The benefits of downloading PDF books for free

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